Pitti Peacocks
Pitti Uomo is the marquee event for menswear.
Every year in January and June Florence becomes the world's capital of men's fashion. There's no dispute. Flocks of well-dressed men (and women) emerge from picturesque streets into Pitti Palace to join labels, retailers and editors in a unique and worldly mix of fashion and style. Here are our selects from Carey's collection of pics taken during the event.
Pitti Uomo dates back to 1942 when Giovanni Battista Giorgini, a descendent of a noble family from Lucca, set up the fashion show in his own Florentine residence: Villa Torrigiani. Originally called the First Italian High Fashion Show, journalists and buyers from all over the world were invited to attend runway shows hosting some of Italy’s most important fashion brands.
After its huge success, the event was moved to a different location the following year: Florence’s Grand Hotel. It wasn’t until later years that Pitti Uomo was cemented in its historic location: the Sala Bianca in Pitti Palace, responsible for its name. The “official” birthdate of Pitti Uomo (as we know it today) dates to 1972, the year in which the event became solely dedicated to men’s fashion.
Above, confused birds.
