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  • November 15, 2018 1 min read

    The Campaign for Wool was established by its patron, His Royal Highness The Prince of Wales to educate consumers on wool’s natural, renewable and sustainable properties. The 5th Annual Canada Wool Week ran Nov 2-11 with events running across the country.


    Secret Location hosted this year's Campaign for Wool event in Western Canada to raise awareness and educate consumers about the versatility of wool including its myriad of uses; from luxurious fine merino knitwear and cloth through beautiful hardwearing interior products to fire-retardant insulation for the home.

    Showcasing Canadian wool were none other than two adorable Lower Mainland sheep who happily posed for photos albeit knee level while campaign spokesperson Matthew Rowe spoke eloquently to media, influencers and customers. Also present were brands actively supporting our Canadian wool industry, Herman Market, Line, Ulat and ça va de soi.  

    Stay tuned for our next event!

    Images courtesy @alexamazzarello 






    Carey and some of your friendly neighbourhood Secret Location team want to see you at our next event!