October 18, 2019 3 min read
This isn’t something new, nor is it ground breaking. We’ve all heard the tips on sustainability, how socially responsible production is important, and the severe affects of climate change. But what are we doing about it? Sure, you may have bought that cute re-usable tote and you’re good about recycling, but what about grabbing that trendy new skirt, or those new “it" shoes. You can’t quite afford them, and you want them now. So you sacrifice your moral standing to look & be seen the way you want to be seen. You choose that fast fashion skirt, instead of the designer original. The same skirt that has been a part of mass-production in less than savoury conditions. And suffice it to say, costs way too little to ensure that everyone else in the supply chain was compensated fairly.
We've all done it. We’re apart of a new social norm where convenience takes precedence. Where we need that thing ‘NOW’, instead of waiting and researching to find the ‘RIGHT’ thing. This isn’t a fun topic, or characteristics we like to see in ourselves, but it’s time to take responsibility for our choices. You might think “Well, it was just that one skirt” or “just that particular pair of shoes'. But with us all thinking that we aren’t responsible for the fast-fashion companies of this world being successful, we’re wrong. Cause and effect. If there wasn’t demand, those companies wouldn’t be comfortably situated in their place. They would be forced to change or become obsolete.
As a small company, we do our utmost to supply products that are produced responsibly, and where we can, products that are also completely sustainable. To prioritize design and quality over name brand.
A Canadian brand founded in 2013 by Creative Director, Emeric Tchatchoua, are taking these issues into consideration.
Each collection is looked at as a piece of art. But the pieces that stem from each collection are luxurious wearable streetwear, that surpass current “trends” and will be coveted items in your wardrobe for years to come. In his desire to combine intellectual ideas and concerns with the creation of art, a hybrid product is now communicated from the unlikely encounter of two paradoxical realities.
They describe their aesthetic in three words: disruptive, chic, and poetic.
Each conversation with Emeric could be described in the same manner. Someone who does not look at things superficially, his care for the brand, design, and production are clear. 3 Paradis uses combined production locals including Canada and China. Unfortunately with our country's small population and levels of production, we are not able to produce all products here. However, 3 Paradis is careful to produce based on demand, not creating a huge surplus of product, as well as producing in quality facilities. They also have several pieces out of each collection which are Limited Edition; producing a small run, and in most cases numbering the pieces within the run.
After creating a look-book that always has a message behind it, you can see that the aesthetic is not complicated, but warrants it.
As a growing company, we’d love to know what you think! Screen shot this blog post, share with @slocation, and let us know your thoughts!