Smith & Cult represents the duality we all inhabit throughout our lives and our individual expressions of beauty, which reflect who we’ve been, are and aspire to become. Each shade is inspired by and representative of the experiences depicted in the diary entries of our beauty addicted heroine who sees her world through a lens of color.

Smith & Cult was created by beauty veteran Dineh Mohajer, the voice of our beauty junkie, who revolutionized the color cosmetics industry when she launched Hard Candy. Several years and creative collaborations later, Mohajer is bringing about the next evolution of beauty with Smith & Cult.