All-American Ads of the 90s

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Super Soakers and the game consoles Game Boy and PlayStation were the new at-home toys, as Super Mario World, Gran Turismo, and Sonic the Hedgehog were shaping the minds of all ages, gender, and interests everywhere.

Luxury brands were in demand: shoppers coveted Gucci footwear, a Louis Vuitton collaboration, a Hermes Birkin, or a Prada power suit. TWA and Continental Airlines still flew the airways and Volkswagen reimagined the Beetle.

It was a decade that seemed safely benign but was jammed with events and consumption on a grand scale, setting the stage for the 21st century.

Six chapters that cover a range of advertising, from food and fashion to entertainment and cars, All-American Ads of the ’90s is a must-have publication highlighting 1990s consumerism.



  • Contributors: Steven Heller, Jim Heimann.

  • Carbon neutral publisher from Cologne, Germany.

  • Size: Hardcover, 19.6 x 25.5 cm, 2.55 kg, 656 pages.

  • Language: English, French, German.

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