September 16, 2020 3 min read
To take a look into our newest window display ‘did you know?..’, it’s necessary to understand its purpose.
We thought it was imperative to move away from the standardized timeline and rainbow window that many retailers utilize during the summer months of Pride. For those who are set in their ways, and perhaps not seeking out new information, we were driven to peak their curiosity. Eager to allure the Gastown neighbourhood and the community abroad, we've designed a display that goes against the grain - the more customary communication that Pride Month has become, and create awareness by sharing information in an unbiased manner.
Pride isn’t a holiday. It isn’t something that just lasts for a period of time. It also isn’t new.
‘did you know?..’ showcases facts from around the world, both past and present, that show how the LGBTQA+ community has had a role to play for hundreds, even thousands of years. It highlights how gender has been viewed by different cultures, at different times, and allows us to understand that our norm is quite a new colonial concept.
Secret Location also wanted to shed light on how style does not need to be conformed to such tight societal views. That what is feminine and/or masculine has its place wherever you see fit in how you express yourself.
view from 1 Water St, Gastown.
Our hope is that over the course of the last couple of months, you stopped, thought, and learnt something new.