All Wonderful Adventures Kindle Enthusiasm, also known as A.W.A.K.E., is the fashion label founded by Natalia Alaverdian. As the Fashion Director and then later Art Director at Harper’s Bazaar Russia, Natalia’s history in styling, art direction and photography has aided in creating the sensible yet whimsical aesthetic that A.W.A.K.E holds.

The inspiration of A.W.A.K.E. is heavily influenced by animals and characters through history, art and film. Rich textures and unique silhouettes are key cornerstones. The much sought after brand is often spotted in the likes of fashion A-listers Miroslava Duma, Suki Waterhouse and Natalie Joos.