Holly Fulton, a Scot and self-professed optimist and very happy person, is a womenswear and accessories designer currently lighting up East London.

Revered for her signature printed motifs, lush materials and froufrou details, Holly launched her label in 2009, having completed her Masters at the Royal College of Art. Stimulated by art history and pop culture, she draws her own prints by hand; a time-devouring part of her design process, but still the part she loves the most. Holly’s zeal for her craft won her the Elle New Designer award in 2010.