In 2009, Seoul-native Joomi launched her eponymous luxury jewelry brand in New York City. Joomi’s keen eye for style and her lively personality were infused into her aesthetic, which blends playful, feminine designs with a modern, industrial edge. The brand quickly made its mark with its unconventional aesthetic that mixed media and shapes, balancing seemingly opposing elements—edgy spikes and geometric metal with elegant pearls and glam crystals. The fusion of this perfect “pre-organized chaos” is the core of the Joomi Lim brand.

Staying authentic to her own one-of-a-kind style, and designing for her cool girl band of influencers, Joomi has garnered a strong international following and features in top publications that include Vogue, W, Elle, Harper’s Bazaar and Jalouse, among others. Each of the pieces is proudly designed and made in New York City, and can be found in luxury boutiques and retailers across the globe.