Jourden collections are developed on the balances of distinctive fabrications and carefully disciplined silhouettes. Pieces employ alternative fabrics and surface details such as feathery fil coupe, glossy micro dots heat-pressed atop tulle, and borders of rose gold discs in lieu of studs. Elegant pieces with a lightly rebellious touch.

The brand was founded in 2012 by Hong Kong based and Paris trained designer Anais Mak.