Swiss made luxury timepiece brand, March LA.B, strikes a balance between modern Los Angeles style and French heritage. With a refined simplicity rooted in Bauhaus-eque ’60s and ’70s inspiration, the brand believes in the philosophy that less is more, incorporating clean lines, subtle colours, and handsome textures such as gunmetal and wood veneer.

Founder Alain Marhic, former director of operations for Quicksilver, and CEO Jerome Mage, with his experience in sports eyewear, focus on a minimal yet rugged, masculine aesthetic when designing standout timepieces to compliment the style of today’s urban dandy.