Lupfer is renowned for his humorously subversive knitwear and inspired approach to jersey daywear and tailoring. His innovative and often surreal use of print, embroidery and graphic embellishment, continues to earn him a devoted celebrity following.

Markus Lupfer graduated in 1997 from London’s University of Westminster with a first-class honours degree. With his refreshingly unique style and artful way he redefined everyday basics, his critically acclaimed final year collection was immediately bought byLondon boutique Koh Samui. It was in quick succession that he was awarded the British Fashion Council’s New Generation Award in 2001, providing the platform to begin showing on an international level the label that bears his name.