Inspired while working long, stressful hours in magazines, Nicola Elliott set out to create a company that merged ultimate luxury with organic materials. Founded in 2005, UK-based Neom Organics centers on products that make you feel good from the inside out. The brand’s signature scents are designed to not only smell amazing, but to also provide specific therapeutic benefits such as reducing stress, boosting your mood, and helping you sleep. Using 100% natural fragrances, each blend takes years to perfect.

The brand’s loyal celebrity following includes Gwyneth Paltrow, Nicole Scherzinger, and Kylie Minogue.