Each SuperDuper Hat is the result of a traditional process. Almost completely lost in the chaos of modern-day mass production, the brand was born from a fun-loving passion after the discovery of a unique wooden hat blocker and its carefully carved beauty.

A hat only becomes SuperDuper if designers Matteo Gioli, Ilaria, and Veronica Cornacchini are truly satisfied with the final result – treating it as though they are the first ones to wear it. Completely handmade, SuperDuper hats are born from many hours spent transforming high-quality raw material into an authentic artisan product. 

Lifestyle brand SuperDuper now creates ready-to-wear under the SuperDuper Hatters Crew label.