THoO is setting out on its journey through the contemporary world, amalgamating between art, styles, painting, beauty, nature, and life. It blends with today, it casts a light of creative contagion—its new direction.

"The concept is an exciting freestyle, the personal accumulations of a nuclear engineer who is also a visionary, street artist, and perfumer" - Andrea Casotti.

THoO is the latest collection by The House of Oud.